Senior Digital Coordinator, Arts & Entertainment

Who We Are:

IMG is a global leader in arts, culture, fashion, events, media and sports. The company manages some of the world’s greatest artists, cultural opinion formers, fashion icons and athletes; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of entertainment and sports media.

Senior Digital Coordinator, Arts & Entertainment

Shape and deliver social media, email, website, paid media and content strategies for Arts & Entertainment events

Key Responsibilities and Accountabilities

• Reporting to the Senior Digital Manager, utilise the full range of online tools to build growth, engagement and conversions for A&E event portfolio, across social media, email and website

• Alongside the Senior Digital Manager, manage development and delivery of the marketing strategy for A&E events – specifically focussing on digital for Lift 109 and Taste of London
• Manage owned social media channels, creating and posting organic content
• Create weekly content calendars for owned social media channels across Instagram, Facebook and Tik Tok 
• Regular copywriting for email campaigns and website blogs and updates, a clear and consistent tone of voice and meaningful narrative   
• Leverage talent, partners and relevant event spokespeople to generate new ideas for content creation, tapping into trending conversations with consumers
• Project manage internal and external content production teams and graphic designers in the production of innovative and engaging content: photography, video and animation
• Support the management of paid campaigns across Social and PPC, working closely with the centralised Digital team
• Work with Senior Digital Manager to deliver optimisations to increase conversions year on year
• Contribute to influencer and content creator strategies, exploring paid and gifted partnerships with relevant talent
• Work closely with internal and external stakeholders to ensure sponsor, trader and partner requirements are fulfilled and opportunities for reciprocal marketing are maximised
• Manage weekly reporting process and use data to shape strategy and decision making, track platform growth and analyse content performance
• Drive innovation and new practices, keeping on top of trending reels and TikToks, industry updates and consumer behaviour
• Identify and approach potential new digital, social and content partnerships to continually evolve and elevate our marketing campaigns
• Any other duties that are within the scope of the role that may be required

Unusual Challenges or Circumstances   e.g. shift(s)/ unsocial hours/ travel etc

• Some weekend work where you may be required to travel to events in line with the Arts & Entertainment portfolio
• Outside of event travel there will be a requirement to travel for meetings and to capture content as part of the role.

Key Results Areas

• Growth social media channels, in terms of audience numbers and engagement
• Increase sign-ups to newsletter database by a minimum of 10% per event over the course of the campaign
• Regularity of publishing on social media, emails and website
• Increase of engagement metrics and conversion rates across websites during campaigns
• Above industry standard engagement in email and social (open rate, click rate, shares, likes, comments)
• Implementation of new digital partnerships that drive increased brand awareness, social engagement and audience growth

Your Career at IMG

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. For example, a role that people previously advanced to from the role or the level of this position is Digital Manager or equivalent. It is important to note that while most people look at the position of their line manager as the next step, there is further opportunity for cross-promotion across the many different divisions of the company.

PERSON SPECIFICATION

Knowledge and Experience

• Proven experience in either a Social Media or Digital Marketing role  

• Understanding and enthusiasm for digital marketing in practice 

• Interest and passion for live events, culinary and music 

• Up to speed with current social media trends, techniques and platforms is imperative 

• Understanding and working knowledge of social media platforms, such as Instagram, Facebook, Tik Tok 
• Desirable 
• Experience in HTML, CRM, Photoshop, Capcut will be advantageous 

Skills & Abilities (Personal and Professional)

• Excellent interpersonal skills, with an outgoing and engaging disposition, and an open, consultative approach to working with colleagues, stakeholders and partners as well as an ability to manage multiple stakeholders
• Excellent relationship management and presentation skills
• Strong leadership, organizational and project management skills
• Analytical and creative thinker
• Good understanding of social media and digital platforms and metrics
• Proficient in budget management

Qualifications and Training

• Educated to degree level or equivalent vocational qualification

Working Conditions:

London, Chiswick Park

Permanent

Mon-Fri, 9am-5pm