Social Media Manager, Digital

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Key Responsibilities and Accountabilities:

• Be responsible for managing the social media accounts for The R&A amateur events
• Work with agencies to ensure creation, scheduling and posting of social content
• Help formulate and implement social strategies that align with wider business goals
• Work with The R&A marketing team to maximise social content opportunities
• Take ownership of the creation and delivery of social content that aligns to the agreed strategy
• Ensure social opportunities are maximised for key pieces of content that are created throughout the year, occasionally capturing content through your own means
• Oversee the production of social assets, from ideation to publication ensuring quality and correct brand positioning
• Be at the forefront of community management of The R&A amateur channels
• Support other departments in The R&A to ensure optimal output of all assets and messaging
• Support the delivery of commercial assets & branded content for social media
• Build a community management plan and track sentiment across social posts
• Provide regular reporting updates for social performance and other key metrics to the wider team
• Be required to work occasional weekends and extra hours as required, particularly during The Open, AIG Women’s Open and amateur events when you will need to be available to work the entire week(s)

Knowledge and Experience:

• In-depth knowledge of social media and social media trends is essential
• Knowledge of and interest in golf is essential
• 4+ years experience working in a social media role
• A degree in journalism, marketing or a similar field is desirable
• Knowledge of branding, both visually and through tone of voice, is desirable
• Experience with content management systems (CMS) is highly desirable
• Past experience of working closely with performance marketing teams on paid campaigns
• The ability to work in native analytics platforms and experience with analytics is highly desirable

Skills and Abilities:

• A proactive approach to the role generating ideas, campaigns and delivering against the social media strategy
• Candidates must have the ability to identify social trends and gauge social sentiment online
• Skilful and engaging social media copywriting suitable for specific platforms
• Strong organisational skills and knowledge of social media planning tools
• Candidates should be able to work efficiently in a team environment and occasionally on their own
• Candidates should be able to react quickly and work under pressure in event environments
• Effective communication is a must both with colleagues and external agencies to ensure social opportunities are maximised
• Skills in graphic design and video programs are desirable
• Skills in Excel are essential

TKO EEO Statement:

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our . For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.