Paid Social Lead
HealfBuild the Future of Wellbeing
Do Your Life’s Best Work
If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.
That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.
We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.
Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.
About Us
At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.
Our culture is grounded in The Healf Standard—five principles that define how we work and win:
• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.
• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.
• Obsession Over Talent: Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.
• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.
• Stronger Together: Everyone owns their lane, but we run as a unit.
With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.
The Role
Over the next 12 months, our goal is to scale Paid Social into one of two primary channels for customer acquisition. As Paid Social Lead, your goal is to make this happen using any levers at your disposal, whether that’s top-level strategy, creative direction, media buying, cross-platform activations, or advanced testing & analysis.
Where You'll Make An Impact
• Develop and implement top-level paid social strategy
• Frequently conduct creative and non-creative tests
• Media buying (hands-on, in platform)
• Manage creative strategy and creative briefing process
• Oversee paid social designers and copy-writers
• Work cross-departmentally on company-wide activations
• Utilise attribution tools to analyse performance and make data-driven decisions
• Foster good relationship with our Meta rep and other partners
• Stay up-to-date with the latest trends and advancements in paid social
What You'll Bring
• 4+ years experience in a paid social role
• 2+ years account management experience
• Complete mastery of Meta Ads Manager
• Competency on TikTok Ads Manager; Snapchat and Pinterest competency is a plus
• Skilled creative strategist; able to brief ideas for new image, video, and UGC creative
• Comfortable managing other people
• Works well in a very fast-paced, startup environment
• Very proactive and looking for a role with high autonomy/responsibility
You’ll Thrive Here If You
• Dream Big: You’re inspired by solving big problems, creating transformative change, and tackling impossible challenges. These excite and motivate you to keep pushing boundaries.
• Work Harder Than Most: You thrive in a high-performance environment where effort and intensity are the norm. Your passion for what you’re building drives you to give it your all and deliver.
• Love To Learn: You’re always seeking growth. You ask questions, embrace feedback, and strive for constant improvement - in fact, they’re second nature to you.
Why Join Healf
• Do your life’s best work: Build something that matters, with a team that moves fast and aims high
• Surround yourself with A+ talent: You’ll work with high-performers who care deeply and raise the standard every day
• Be a builder: This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth
• Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP
• Premium Wellhub Membership: Unlimited entry to 1000's of gym, yoga, & fitness studios
• Exclusive Healf Perks: 50% off all Healf products plus discounted Healf Zone blood testing.
• Nest Pension: Secure your future with our pension contributions.
• Flexible Time Off: Take the time you need, when you need it.
• Wellbeing-Focused Workspace: Incredible Hammersmith office with great natural lighting
• Team Connection: Annual company-wide retreat to recharge and bond.