Hospitality Sales Executive

We’re looking for a driven and experienced salesperson to join our team, focusing on selling premium hospitality experiences across six of IMG’s flagship events within our Arts & Entertainment and Tennis portfolio.

IMG’s Hospitality Department is unlike any other, responsible for delivering outstanding experiences and generating revenue across some of London’s most iconic events. With a diverse range of live experiences spanning music, sport, culinary, and festive events, our team curates unforgettable hospitality moments for a wide variety of audiences.

Our current portfolio includes:

• Summer events: Giorgio Armani Tennis Classic, Taste of London, Hampton Court Palace Festival, and Blenheim Palace Festival
• Winter events: Hyde Park Winter Wonderland and Glide at Battersea Power Station
• Year-round experience: Lift 109 at Battersea Power Station

This is a 360° sales role encompassing lead generation, proactive sales, client account management, and hands-on delivery of hospitality at events. From Michelin-star dining packages at the Giorgio Armani Tennis Classic to bespoke Christmas party packages at Hyde Park Winter Wonderland, no two days are the same!

The ideal candidate will:

• Have a genuine passion for live events and hospitality sales
• Bring at least 2/3 years of proven sales experience, ideally in events, hospitality, or a related industry
• Thrive in a fast-paced, client-focused environment
• Be confident managing the full sales cycle and building strong, lasting client relationships

This is an exciting opportunity to join a dynamic and high-performing team, working on some of the UK’s most loved events.

Key Responsibilities and Accountabilities:

• Maximise all potential revenue to achieve/exceed event targets.
• Ability to meet deadlines and work under pressure.
• Achieve and maintain high activity (over 40 dials a day – 5 effective calls)
• Achieve agreed weekly and monthly sales targets
• Arrange and attend meetings with potential new clients
• Proactively lead source from all other mediums
• Maintain, develop and manage sales database including record of key contacts and sales communication
• Work closely with members of the sales team to develop ideas and approaches
• Report on sales activity and sales results on demand
• Contribute ideas to develop the event – read industry press, exploit knowledge to spot new opportunities.
• Ability to manipulate/translate visitor-marketing strategies/plans into exhibitor sales benefits.
• Maintain and update floor plan/sales sheets
• Ability to write sales mailers to the database
• Liaise with other internal departments/functions – marketing, operations, conferences, accounts, PR etc.
• Ability to act confident and articulate in meetings and at networking events
• Ensure re-booking process is implemented to achieve required targets
• Retain integrity of events by adhering to set processes and maintaining high yield
• Develop an in depth understanding of the market landscape
• Contribute ideas to develop the event – read trade press, knowledge to spot new opportunities
• Execute a consistent and well thought out sales communication schedule
• Able to take a brief, manage your own agenda and deliver on it without the need for reminders
• Ensure all agreed processes are adhered to and implemented with excellent attention to detail
• Create a customer care programme to maintain strong relationships, ensure excellent on-site delivery, and drive show loyalty

Key Results Areas

• All personal targets are achieved and exceeded
• All lead show targets are achieved and exceeded
• All communication is answered within the agreed timeframes
• All clients have a dependable and personal service
• All development responsibilities are delivered to set performance targets
• You are an active contributor to the entire sales team
• Creative thinker, able to enhance the event content through unique ideas and develop sponsorship-level client relationships
• Comprehensive knowledge of the campaign with weekly and monthly accurate sales forecasting

Knowledge and Experience:

• Demonstrable/established experience in sales/ event sales
• High IT competency; knowledge and experience of all Microsoft Office programmes
• Good telesales experience and results
• Experience in sales planning
• Organised with high attention to detail
• Excellent communication skills, both written and verbal
• Commercially aware yet customer-focused
• Able to work and deliver under pressure
• Ability to deliver results through others
• Initiative and solution-led thinking

Working Conditions:

• The work location is Chiswick Park, London.
• This is a permanent contract.
• Working hours are 9-5 pm.
• Occasional weekend work where you may be required to travel to events, such as Taste of London or Hampton Court Palace Festival.
• Occasional outside of event travel, there will be a requirement to travel for meetings as part of the role.