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B2B Marketing Associate

Bridebook
Full-time
On-site
London, United Kingdom
Marketing & PR, Technology

B2B Marketing Associate

At Bridebook, we're digitising the wedding industry! Join us in transforming the wedding planning experience for engaged couples around the world.

Full-time Β· Hybrid (WFH and Office)

Who is Bridebook anyway? πŸ’™

Bridebook is a SaaS and Marketplace scale-up business revolutionising the wedding industry. We are proud to be the UK’s number one wedding planning app and the ONLY global provider! Our mission is to make the wedding planning journey as happy as possible for engaged couples everywhere!

With over 90% of the world’s 7.5bn population expected to get married in their lifetime, the wedding industry is massive. It is 50% larger than the global taxi and food delivery markets combined, yet it sadly lags in digitalisation and lacks solutions for the modern-day needs of both couples and businesses.

So here's Bridebook, set to disrupt the wedding industryπŸŽ‰

Our innovative platform is designed to make wedding planning effortless and stress-free. From personalised wedding checklists, budget management tools, a vast selection of venues and suppliers, and endless inspiration – you can access it all at your fingertips, on your mobile device! After recently becoming the first app of its kind to launch globally, Bridebook now enables couples to plan destination weddings anywhere in the world.This exciting expansion makes it a truly fantastic time to join us on our journey!

Our team is made up of talented creative, analytical, and tech-focused minds! We’ve collaborated with some fantastic partners including the Natural History Museum, Hilton, the Ritz, Etsy and Jimmy Choo, and have been featured 12 times on the App Store as well as been rated the number 1 app by Apple. Our investors are well known for supporting some previous successful unicorns such as Airbnb, Pinterest, Skyscanner and Tesla.

What will I be doing?  β€β€πŸ‘©β€πŸ’»πŸ‘¨β€πŸ’»

We’re looking for a B2B Marketing Associate to join our high performing B2B Marketing department here in Bridebook! This is a key role in acquiring, nurturing and retaining paying partners in the UK & Ireland. Exciting role with high impact potential, a great next step in your career!

Specific responsibilities will include:

  • Developing and executing B2B lead generation campaigns in collaboration with the Head of B2B Marketing across multiple channels such as email, social media, events, direct mail etc.
  • Measuring campaign results in line with company KPIs to drive insights and recommendations.
  • Leading growth of the B2B community by creating content including eBooks, articles, whitepapers and other materials to support acquisition campaigns.
  • Supporting the Senior B2B CRM Marketing Associate with localised CRM campaign execution.
  • Aiding paying partner retention with product feature marketing and win-back strategies.
  • Support the wider Commercial Team with sales enablement collateral and case studies.
  • Assisting in analysing market trends, B2B partner behaviour, and industry news to support marketing strategies.

We’re looking for someone who: πŸ§ πŸ’š

  • 2+ years’ B2B marketing experience executing CRM and content marketing campaigns.
  • Has experience of creating HTML email templates and digital content.
  • Has strong experience in content marketing and copy writing
  • Has strong experience with lead generation campaigns including reporting and analytics.
  • Has some graphic design experience (e.g. Canva).
  • Has high-level understanding of the B2B sales / account management cycles.

What if you’re a partial fit?🌱


We love hearing from anyone who is enthusiastic about changing the wedding industry and welcome candidates with different backgrounds and experiences! We prioritise grit, positivity, and the willingness to get stuck in, and encourage you to apply even if your experience doesn’t exactly match this job description.

Benefits πŸ’°

  • 25 days of annual leave, with an extra day every year after three years (up to 30 days)
  • Hybrid Working, we’d love to see you in twice a week, but you are free to come in more often if you’d like
  • Β£500 per year Learning and Development budget
  • Enhanced Family-Friendly Policies
  • Cycle to Work Scheme
  • One month fully paid Sabbatical Leave after five years in BB
  • 2 weeks Working From Home Near Home per year
  • Wedding Leave (5 days paid) 
  • Half-Day Wedding Anniversary Leave
  • An accessible, beautiful and dog-friendly office, with weekly breakfasts, communal lunches, alongside free snacks and more
  • Yearly BB Summit and quarterly events to celebrate milestones!

Location 🌍

London, Hammersmith (working hybrid, minimum 2 days a week)

Our values πŸ™Œ

One Team: Together we are better.

Keep Accelerating: We work smart.

Create Joy: We celebrate going above and beyond.

Equal employment opportunity 🌈

Research shows that women, neurodiverse individuals, and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Bridebook we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

So what’s next? πŸ•“

You’ll hear from our team within 2 weeks regarding your application. We believe in efficient and meaningful conversations, so you’ll be happy to hear there isn’t a whopping 7 stage process!

That's all for now - see you on the dancefloor! πŸ•ΊπŸ’ƒ